Turning business questions into Decision Ready Analysis
I specialize in revenue-focused analysis, forecasting, and strategic decision support. I help turn complex questions around growth, performance, and tradeoffs into a clearer path forward.
How I add Value
SALES ANALYTICS
I help sales leaders use data to target smarter, prioritize better, & improve team performance where it matters most: revenue, productivity, & profitability.
REVENUE OPTIMIZATION
I use analytics to find revenue opportunities that increase both top-line growth & bottom-line performance, from pricing and mix to upsell, cross-sell, & retention.
PROCESS IMPROVEMENT & AUTOMATION
I streamline repeat reporting & analysis workflows to reduce manual effort, improve accuracy, and shorten the time from business question to recommendation.
Selected Experience
Senior Data Analyst: Resorts Revenue Management
Drove 17.8% ADR growth across a $218M revenue portfolio
Led group sales revenue strategy across Walt Disney World & Disneyland, influencing pricing, placement, and inventory decisions across 33 resorts and 1.3 million room nights.
Data Analyst: Travel Operations
Increased Revenue per Reservation 2.1% YoY sales calls
Turned data from 37,000 sales calls into clear recommendations that helped agents capture more value from each reservation and improved overall revenue performance.
Data Analyst: Strategic Planning
Supported final site selection for a new $35M facility
Built the market demand model used to evaluate potential locations, forecasting growth & cannibalization risk to help leadership make a high-stakes capital investment decision.
Digital Business Owner
Turned content & traffic strategy into profitable digital assets
Applied marketing analytics and monetization strategy to turn digital traffic into recurring profit, then sold the portfolio in a successful exit.
Featured Insights
10 Commandments of Data Analytics
7 Group Interview Questions Every Data Analyst Should Ask
From My YouTube Channel
I talk about analytics from a practical, real-world perspective, with a focus on career growth, business context, and the lessons you only learn by doing the work.